The promise
of Vermont’s fall foliage in addition to the state’s largest
indoor Antique Show, made Essex Junction, Vermont a great weekend destination
on October 8th and 9th. Sited in the comfortable and recently enlarged
Miller Expo Center, 200 high quality dealers at the Champlain Valley Antiques
Festival-—40 of them in elegant room settings—-welcomed a
national and international crowd which promoter, Marvin Getman, reported
to be 14% larger than last year. Gray skies and some rain dominated the
weekend weather, but seemed to have no impact on the enthusiasm of buyers
and sellers.
Marvin Getman,
of New England Antiques Shows in Lexington, Massachusetts, was managing
the show for the second year in co-sponsorship with the Champlain Valley
Chamber of Commerce. Getman is a seasoned promoter with 26 years experience
in the business. His expertise was evident in all aspects of the show:
comprehensive and strategically placed advertising, a consumer friendly
parking and admissions policy, a credit card charge program, and food
venues with a variety of fresh offerings. Live piano music during both
days of selling added to the ambience. This attention to detail, and to
the needs of both customers and dealers, created a positive energy which
fueled both days of selling.
The gate on
Saturday started off very strong and continued throughout the day after
a slow early preview. Getman reported he will not repeat the preview after
seeing the results. A strong gate on Sunday included many return customers.
(Saturday customers were given passes to return the next day.) Several
dealers reported significant sales to shoppers who returned on day two.
The show featured
a variety of well chosen dealers from Vermont, New England, and other
parts of the US. “In spite of the naysayers,” said Getman,
“I knew from my research that a large show with an eclectic selection
would work in Vermont at this time of year.” That selection included
18th and 19th century American and Continental furniture, Americana and
Country Primitives, Adirondack furniture and accessories, vintage baskets,
Glass, Pottery and China, textiles and linens, and prints and paintings.
Karen Young, a textile dealer from Brimfield, Massachusetts noted that
the variety of dealers had produced a “visually stunning”
show.
Tom and Valerie
Smith of Antique Expressions in West Springfield, Massachusetts, were
at the show for the first time. Their room setting booth featured American
furniture and accessories. They reported good first day traffic and were
very pleased with the advertising that had been done for the show. Also
in a room setting, Rick Linehan and Bob Voss of Yesterday’s Luxuries
in Hamden, Connecticut, featured decorative arts. They displayed several
elegant early 20th century crystal chandeliers, one of which sold quickly
on the first day. Rick and Bob were back this year after a “great
show” in 2004. They said they had dealt with “sophisticated
and knowledgeable” customers from both the US and Canada.
Susan Benjamin
had a similar experience. Her business is Heirloom Linens located in East
Hardwick, Vermont. She had many customers returning from last year. Her
booth was centered around a table full of lovely pieces of Victorian and
20th century silverplate. She specializes in tabletop linens including
damasks and silverplate appropriate for gift giving. She noted strong
retail sales as well as strong sales to designers from Montreal.
A unique note
was struck by Sir Alasdair Munro of Alba antiques. Sir Alasdair is easily
recognizable in his Scottish Kilt. He and his wife are specialists in
Scottish antiques. His booth displayed items of Scottish origin. He had
a large collection of unusual Mauchlineware and Tartanware. He also had
an interesting collection of jewelry that is worn as part of Scottish
regalia. He is happy to answer questions and educate potential customers
about “all things Scottish.” Ann and Carl Smith, general antique
dealers from Lunenburg, Massachusetts, also enjoyed their interactions
with their customers. Carl said that people were “interested and
approachable” and that they had strong sales from their vintage
clothing collection.
In the present
uncertain economy, evidenced in the antique business by the shrinking
size of most shows and the worried constituency of antique dealers, Marvin
Getman continues to demonstrate positive and energetic leadership. He
communicates his belief that even in this economy we NEED strong and interesting
antique venues. In 2 years he has grown the Champlain Valley Antique Show
from 40 dealers to 200 Dealers, this year seeing the show picked as one
of Vermont’s Top Ten Fall Events by the state Department of Tourism.
He universally gets high points from his dealers for his management, his
responsiveness, and his proven ability to bring in big crowds. Commenting
on the increased size and the larger crowd at this year’s show one
of the returning dealers said, “You know from the results that he
is doing something right!”
Getman’s
dealers have come to know him as a promoter who values communication with
them. Post-show surveys have become something dealers expect. This year’s
survey produced an impressive 73% return. Dealers who did not complete
the paper survey during the show were given the opportunity to do it online.
47% of the dealers reported good to excellent sales and those who reported
“0.K.” sales brought that total to 85%. 94% of all dealers
on the survey answered they were likely to return to the show next year.
Those are impressive results by anyone’s count.
For information
about next year’s Champlain Valley Antiques Show which will take
place Oct 7-8, 2006 and other shows managed by New England Antique Shows,
call 781-862-4039 or go to www.neantiqueshows.com.