2005
Getman discovered the Elm Bank Reservation
in Wellesley and saw that these beautiful grounds, home of the Massachusetts
Horticultural Society, were meant for a quality outdoor antiques
show.
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After
14 months of planning, and following an intensive promotional campaign,
"Antiques at Elm Bank Estate" was held under tents and
in two historic buildings. Getman calls the show the most successful
first-time show in his career. Despite very hot temperatures, the
show draws a large audience of enthusiastic buyers. Dealers commented
on the impressive number of young attendees giving hope that the
antiques business is "alive and well." The
trade papers reviewers rave about the show.
2006
Encouraged
by the success of the Wellesley show, Getman immediately began planning
a show which would be his "ultimate challenge", a downtown
Boston show. Over the years, shows had come and gone in the city
but there had not been a successful large show in the city for many
years. His plan called for bringing together three separate show
themes on the same weekend in one building. The event would be a
celebration of antiques, art, antiquarian books, ephemera, antique
textiles and vintage fashion. He chose a major expo center in the
city large enough to handle such an event.
A
heavy advertising and promotion campaign propelled "Boston
Antiques Weekend" into the spotlight and on the last weekend
of March 2007, with the expo center full with 250 dealers, almost
8,000 customers attended the show. |
The show was
such a success that 90% of the dealers said they would return
next year. Customers were very excited to see a show of such quality
and scale in Boston. As Getman's ads proclaimed "Boston is
a world-class city, now it has a world'-class antiques event.
Building on the success of the first Boston show, the next Boston
Antiques Weekend will be moved to the spacious Seaport World Trade
Center, on Boston's exciting new waterfront. The show is scheduled
for April 12-13, 2008.
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